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Selling Services – It’s About Relationships

Because service businesses can’t talk about products on shelves, they often make the mistake of talking about themselves with messages like ‘the best car service in town’ or ‘speedy appliance repairs’.  These may sound good to the owner of the business, but they leave out the most important person of all – the customer. Most services operate through relationships In general, services are more complex to price, to deliver and to evaluate than products. Defining the quality of ser...