Helen Laidlaw - Success Partner
Coming from a 20-year successful career as a Chief Financial Officer (CFO) where I worked with SMEs and public sector environments across New Zealand, Australia, and the United Kingdom, I’m passionate about diving into the numbers of a business and helping businesses achieve profitable growth.
Regardless of what is happening within your business, the numbers never lie; they tell a story about your business, and we can use them to highlight areas that require improvement.
While finding my way around a business and the numbers, comes naturally to me, I know that for some business owners it can be a nightmare. You are an expert in your field or your industry but running a business is hard. When you are everything to everyone, quite often the journey can feel overwhelming, lonely, and at times daunting – especially if you don’t know what is happening in your business financially.
Partnering with me eases that burden. I’ve combined my knowledge and skills as a Chartered Accountant with my experience in business to create a proven process that gets results for my clients. As a business advisor, I like to keep things simple. I say what I mean and do what I say. After all, business is about people and earning your trust is very important to me.
I love working with businesses that have grown quickly, but not yet reached their full potential. It is in this growth phase where understanding where to focus your improvements and challenging your ideas is so important. That’s where I can help.
Having moved around quite a bit in my early years (from England to Fiji and finally New Zealand), I’ve now put down roots in the Mighty Waikato with my wonderful husband, Mike, and daughter, Gemma. When I’m not helping businesses improve, I love traveling to new places, seeing new things, and experiencing different cultures.
Whether you are looking for advice or support with day-to-day business challenges, succession planning, exit strategy, profit improvement, or growth strategies, I can help you create and implement a plan to achieve your goals.
Call me on 021 548 082 for a free, no obligation chat to see if I can help you.
I can’t wait to get to know you and your business better.